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The Quality Edit | Launch Digest: Brands Do Things They've Never Done Before - Like Cocktails, Cake, And Washable Silk
March 4, 2022
We live in a day and age with new functional snack and breakfast treats launching (nearly) every day. It takes a lot – like a brand “dedicated to creating crunchy snacks out of sprouted buckwheat” – to pique my interest. I love buckwheat because it’s grain-free, gluten-free, and packed with protein and prebiotic fiber. Aside from its nutritional value, it’s also got a really delicious nutty and earthy flavor – one that’s a bit more interesting than oatmeal or even quinoa. So when I learned about female-founded Lil'Bucks, I was hooked. The brand’s Clusterbucks (vegan, gluten-free, and low-sugar granola clusters) just got upgraded with two new flavors: Snickerdoodle and Coconut Maple. They’re addictive, without any of the sugar-spike and crash that you might get from a generic cereal. Grain-free superfood granola, with all the benefits.