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Plastic Neutral Brands You Need to Know
Posted on February 11 2022,
Emily Griffith, Founder & CEO
Tell us about your brand:
Lil Bucks makes crunchy snack clusters and super-seed toppings from sprouted buckwheat seeds that are sustainably grown in the USA. We got the idea for it after seeing sprouted buckwheat's widespread popularity while living in Australia, and after learning about the human health and soil health benefits we had to spread the buckwheat love in the USA!
Why does Plastic Neutral Matter to Love Lil Bucks?
We have been on a long journey to find the most sustainable packaging for our snacks and granolas. We've tried compostable and recyclable but they didn't protect the food enough and it ultimately would lead to more food being wasted, so while we wait for the technology on more sustainable food pouches to catch up, we're doing plastic neutral to at least cancel out the plastic we have to use and empower another community making huge strides in recycling.
How does Plastic Neutral Fit into your brand’s sustainability strategy?
Plastic neutral isn't the end of the sustainable road for us, but it is a step in the right direction on a journey to more sustainable packaging. We want our business to be as sustainable as possible from end to end, so everything from where we produce to our packing materials to our ingredient sourcing to, of course, our packaging, we want to do our best. When a solution can't be perfectly sustainable, we find the best possible case or see how our business can make up for it, like becoming plastic neutral certified for example. Our biggest impact comes from sourcing from an American regenerative organic certified buckwheat farm. We have an exclusive partnership with them and plan to source as much buckwheat as they want to grow as a cover crop on their farm, and then we'll start buying from another regenerative farm. Regenerative organic products are more expensive but we believe the commitment to these types of farming practices is integral for the future of food and the health of our planet.
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